print and digital brand campaign
Sailability NSW is a not-for-profit organisation that supports sailing for everyone, regardless of age or ability. They celebrate freedom on the water, and aim to return a quality of life to those with disability.
For a univeristy subject we were asked to work with Sailability and create a more refined, user friendly brand while keeping their original identity. To do so, we distilled the organisation’s mission to 6 key components, fleshing these points out with vivid, inspiring copy that spoke to the organisation and its users. We created collateral for the brand, which included flyers, brochures, posters, videos and a social media expansion to help Sailability NSW reach new volunteers and users.
Made in collaboration with Aaron Patterson, Julia Lamen and Sagar Adarsh