The Dirty

campaign branding, UX and copywriting project


ABOUT

This project was created in response to the Dropbox Paper brief for the 2018 D&AD New Blood Awards. We were tasked with creating a campaign that used graphic design for good.


Sex education is failing youth. It’s boring, outdated, and untimely. When your education gets as good as putting a condom on a banana and the internet is filled with misconceptions, we understand why you spend your nights playing Dr. Google.

We want to shake things up. It’s time for sex ed with diversity and accessibility; it’s time for sex ed with some goddamn truth. We’re The Dirty—a platform, a movement, and a conversation. Powered by Dropbox Paper and sex, we're here to give you the sex education you need on the platforms you use.

Design Team: Manon Drielsma , Lizzie Smith , Brian Lo and myself.

awarded a yellow + white ︎ at the 2018 D&AD New Blood Awards awarded a distinction at the 2018 AGDA student awards

Mark